English | Deutsch As president of frog design, Doreen Lorenzo drives company strategy and oversees worldwide operations. During her ten years with frog, Doreen has been instrumental in restructuring the company, taking it from a traditional design boutique to becoming one of the world’s foremost strategic-creative consulting firms, securing broad-based arrangements with Fortune 500 clients including General Electric and Hewlett-Packard.
Prior to joining frog, Doreen was director of marketing communications and Internet marketing for Power Computing, where she built an online marketing division that brought in millions of dollars a day in product sales – long before Internet retailing was commonplace. Previously, she was a communications consultant in the Bay Area, where she worked with a variety of blue-chip clients.
A frequent resource to various business publications, Doreen has been featured on ABC Now, Bloomberg Radio, Fast Company, and the New York Times, among others.
As Chief Creative Officer, Mark Rolston is responsible for driving frog’s global creative vision. Working closely with the creative leadership team, Mark orchestrates teams of strategists, technologists, designers, information architects, analysts, and others to produce groundbreaking work for Fortune 500 clientele.
An early web pioneer, Mark co-founded frog’s digital media group in 1996, working with clients to leverage emerging technologies and setting the tone for user interface design and e-commerce platforms. He drove the creation of dell.com, marking the birth of the most profitable website on the Internet, and crafted the digital experience for i2, Microsoft, SAP, and Sun Microsystems, among others. Today, Mark focuses on the intersection of product, digital, and strategic design, pushing clients to offer truly convergent user experiences.
Mark’s client roster has featured many of the world’s largest brands, including Disney, Ford, GE, HP, Microsoft and Yahoo!. He is an internationally recognized expert on digital media, user interface design, e-commerce, and mobile applications, and has been widely quoted in the press, including Business Week, Fast Company, The New York Times, Technology Review, PC Magazine, and The Wall Street Journal.
As Chief Operating Officer of frog design, Kate Swann is responsible for the company’s continued operational success. By identifying and cultivating the processes, philosophies, and infrastructure that support effective design, she helps drive value into the company’s every project, ensuring client satisfaction and operational success.
Kate’s previous experience includes: Avalanche, an early interactive design agency later sold to Razorfish; Organic, a design consultancy whose New York office grow from 20 to 300 employees during Kate’s tenure; and Fry, an e-commerce consultancy where she worked with clients such as Godiva and Graco Children's Products.
Kate has an MA in performance studies from NYU and a BA from Evergreen State College in Olympia, Washington.
Mark Gauger has managed frog’s Client Services group for the past five years, playing a lead role in transforming frog into one of the world’s premier creative consultancies. Charged with establishing meaningful and lasting relationships with Fortune 500 companies, Mark has traveled extensively to consult with leading executives around the world on the appropriate role and impact of innovation and strategic design inside their businesses. Prior to frog, he was the SVP and GM of the Global Services division of Parametric Technology.
Trained as a product designer, Mark has focused his professional career on the creation of competitive advantage through product development. He has a BS and an MS in Mechanical Engineering from Stanford University.
As Senior Vice President of frog design, Collin Cole ensures intensive collaboration between frog’s strategic design teams and technology developers worldwide. He supports frog’s expansion into new markets throughout the US and Europe, and works extensively with Fortune 500 and global clientele to ensure the highest quality, efficiency, and profitability in frog’s corporate solutions.
In 1996, Collin co-founded frog’s digital media group, leading the company in its integration of hardware and software design to bring more innovative products to market. This group has since grown to take on projects across the entire spectrum of digital platforms, including web, software, mobile devices, consumer electronics, and other emerging technologies. Past clients include AT&T, Cisco, Disney, GE, HP, MTV, and Yahoo!
Over the last 20 years, Collin has worked as a designer, creative director, technology manager, and project lead, as well as in senior management and business-focused roles across the US and Europe.
As Executive Creative Director of Software and Hardware Convergence, Tjeerd Hoek leads frog’s design teams in establishing seamless integration between digital and physical platforms.
Before coming to frog, Tjeerd was at Microsoft, where he served as the director of user experience design for Microsoft Windows and, most recently, Windows Vista. He has developed user interfaces for some of the most widely used products and platforms in the world, including Office ‘97, Office 2000, and Office XP. He was also responsible for the user experience design of MSN, including key applications such as the MSN Premium Service client, MSN Messenger, and MSN Email.
Tjeerd has received multiple user interface patents and is a leader in the definition of user experience guidelines. He received an M.A. in Industrial Design Engineering, cum laude, from Delft University of Technology.
Robert Fabricant is the Executive Creative Director of frog design in New York, where he leads multidisciplinary design teams for clients such as BBC, Comcast, GE, MTV, Nextel, and Nissan. He has developed user experiences for numerous digital platforms, including handheld devices, in-car information systems, medical devices, retail environments, networked applications, and desktop software.
Prior to frog, Robert led the research and development team at Organic, where he worked on wireless applications for key clients such as Federated, Lucent Technologies, and the Museum of the Moving Image. Other work experience includes @radical.media, Microsoft Research, and Edwin Schlossberg Inc. Robert is an adjunct professor at NYU's Interactive Telecommunications Program, where he teaches a foundation course in Interaction Design. He has worked in user experience design for interactive media since 1994, including exhibition and kiosk design, CD-ROM, web, broadband and wireless applications. His interactive work has been included in I.D. Magazine, Wired Magazine, and The Wall Street Journal and has been presented at SIGGRAPH and DUX.
As Executive Creative Director of Software at frog design, Mark Ligameri leads multidisciplinary teams of strategists, designers, and technologists in creating interactive solutions for frog clientele, including HP, Microsoft, and Yahoo! He‘s passionate about improving the user experience across platforms, and focuses his teams on the translation of ideals into reality.
Prior to joining frog, Mark spent five years with Microsoft in a variety of design management roles, with an emphasis on user experience. There, he worked on products that include Windows XP, MSN Explorer, and MSN.com, as well as Office 2007 and Windows Vista. Previously, Mark was a lead designer at various brand and interactive consultancies, including Landor, Sapient, and Studio Archetype.
Paul Bradley is Executive Creative Director for Industrial Design at frog design. In this role, Paul drives the strategic impact of frog’s global product development practice, working closely with the creative leadership team to foster the company’s expertise in product design. He collaborates closely with frog’s strategy and software groups to develop creative solutions for clients across the US, Europe, and Asia.
Prior to joining frog, Paul spent 16 years with IDEO, where he led the company’s global industrial design practice and was responsible for developing innovative products for clients including Cisco, Hewlett-Packard, Intel, Microsoft, and Nike. He was instrumental in building IDEO’s reputation as one of the world’s leading industrial design firms. Recognized for his pioneering work on the first mouse for Microsoft, Paul has won numerous design awards from both IDSA and I.D. Magazine, and his work on Logitech’s 3D mouse is featured in the Museum of Modern Art Permanent Collection.
As Executive Creative Director, Cees van Dok is responsible for the creative direction and project management of frog design’s work throughout Europe, including Digital Media Design, Product Design, and Technology. Major clients include HP, Lawson, Nero, Phonak, SAP, and Vodafone.
Cees has over twelve years of experience in the software industry, with a focus on user experience design. Prior to joining frog design, he worked for six years at Microsoft in Redmond, Washington, where he worked as product designer on the consumer software applications MSN Messenger and MSN Explorer. In 2003, he moved on to become design manager in the Microsoft Windows User Experience design team, focusing primarily on concept development and product design of Windows Vista and Internet Explorer 7.
Before Microsoft he worked at iMedia, a Dutch interaction design agency that serves the leading Dutch telephone operator, KPN Telecom, among others.
Cees holds a Master of Science degree from the Delft University of Technology, faculty of Industrial Design Engineering.
Professor Hartmut Esslinger is the founder of frog and, together with his partner and wife Patricia Roller, he built the company into the world's most prominent and successful strategic design agency, and the prime pioneer for digital products and software user interfaces. Hartmut was the first strategist and designer to bring human-driven and high-touch design to the world of complex hardware and software technology. His vision has defined frog, and he has helped to develop globally-defining design strategies for companies such as Apple, Louis Vuitton, Lufthansa, Olympus, SAP, Samsung, Sony, and WEGA. BusinessWeek - which featured Hartmut on its cover in 1990 - called him the most influential American industrial designer since the 1930s and the "First Superstar of High-Tech Design."
Hartmut also engages in educating and mentoring young designers: he is a founding professor of the Hochschule fuer Gestaltung (College for Design) in Karlsruhe, Germany and since 2006 has worked as a professor of convergent industrial design at the University for Applied Arts in Vienna, Austria. He received an honorary doctorate in Fine Arts from the Parsons School of Design, New York, as well as various lifetime achievement awards around the world. Since 2008, Hartmut has served on the Executive Board of Telefunken AG in Berlin, Germany as Chief Executive for Design and Innovation.
