STUTTGART—May 16, 2007 – Strategic-creative consultancy frog design today announced the appointment of Eckhard Wunder to the role of general manager for Europe. Based in frog’s Stuttgart office, Wunder will be responsible for the company’s European business, promoting continued growth in the Stuttgart and Milan studios, developing new client engagements, and further enhancing frog’s capabilities in delivering fully convergent design solutions. He will also grow the company's strategy group in Europe, which builds long-term design innovation into clients’ business models.
Wunder joins frog from Procter & Gamble, where he spent 15 years in various senior international roles, most recently serving as regional marketing director with responsibility for overseeing P&G’s marketing for hair care brands in Central and Eastern Europe, the Middle East, and Africa. Previously, Wunder led a regional P&G business unit in the food and beverage sector across Southeast Asia. Prior to that, he worked for five years in marketing and sales for P&G’s beauty care business in China.
“Eckhard’s expertise in strategic planning, international brand development, organizational structuring, and innovation management will be instrumental in expanding our business throughout Europe,” said Doreen Lorenzo, president and chief operating officer of frog design. “He will provide strong leadership to a team that is delivering powerful innovations for our European clients.”
In addition to hiring new talent, frog is strengthening its European presence through the launch of a German website at www.frogdesign.de. The new website features an overview of frog’s services, processes, and clients, as well as case studies, latest news, and current employment opportunities.
frog design is one of the world’s leading strategic-creative consulting firms. By identifying emerging market opportunities and transforming ideas into compelling product and service experiences, frog helps Fortune 500 clients to evolve, expand, and envision their businesses. Founded in Germany in 1969, the company is headquartered in Palo Alto, California, with studios in Stuttgart, Milan, Austin, New York, San Francisco, San Jose, Seattle and Shanghai. With a cross-disciplinary team of more than 350 employees, frog offers a broad range of industry expertise, in fields such as consumer electronics, software, entertainment, finance, medical, retail, and fashion. Clients include Alltel, Disney, GE, HP, Intentia/Lawson, Logitech, Microsoft, MTV, SAP, Seagate, Sky, Yahoo! and others.
Anja Glässing
frog design Europe GmbH
Tel +49 7032 914-152
Mobile +49 162 2767871
anja.glaessing@frogdesign.com
http://www.frogdesign.com
http://www.frogdesign.de
