PALO ALTO, California – October 11, 2007 – frog design is a charter sponsor of CONNECTING’07, the Icsid/IDSA World Design Congress, taking place from October 17-20th in San Francisco. Thousands of representatives from international corporations, design firms, government entities, and higher education institutions, spanning more than 35 countries across the world, will attend the largest and most influential gathering of industrial designers to date. The Congress will feature more than 220 speakers including Bruce Sterling, Alex Steffen of WorldChanging.com, Sam Lucente of HP, Paul Saffo, Yves Behar of fuseproject, and Naoto Fukasawa, among others.
Hartmut Esslinger, founder of frog design, will deliver a keynote speech titled “Form Follows Emotion,” which will explore his life-long philosophy of taking an emotional approach to design and present his future vision of designers driving a more socially responsible and sustainable industry. Additional speakers from frog design will include Doreen Lorenzo, president and COO; Luke Williams, creative director; and Jon Kolko, senior design analyst. Coinciding with the Congress, Jennifer Kilian, creative director, and Gabriel White, principal designer, will speak at the Interaction Design Association’s Intersection event “Where Industrial and Interaction Design Meet” hosted at CNET. For more information visit www.ixda.org.
In celebration of the Congress, frog will open its doors to host a studio party on Thursday, October 18th in San Francisco. frog will also release an exclusive print edition of its award-winning Design Mind newsletter. In addition, frog will provide special coverage of the Congress with daily posts on CNET’s “Matter/Anti-Matter” blog at www.cnet.com/matter-antimatter/.
“It is an extremely exciting time to be a part of the global design community, and we are proud to continue our longtime support of the IDSA by sponsoring the World Design Congress,” said Doreen Lorenzo, president and COO of frog design. “We look forward to connecting with our peers and continuing frog’s legacy of developing groundbreaking product design that is shaping the future of the industry.”
Keynote: “Form Follows Emotion”
Friday, 4:30-5:20pm in the Masonic Center Auditorium
1111 California Street, San Francisco
Panel: “Visceral Connections +”
Friday, 5:45-6:30pm in the Masonic Center Auditorium
1111 California Street, San Francisco
Presentation: “Information Architecture: Synthesis Techniques for the Muddy Middle of the Design Process”
Friday, 2:00-2:45 in the Stanford Court Hotel India Blue Room
905 California Street, San Francisco
Panel: “Leading Innovation 2.0: New Mindsets, Organizations & Questions for Our Industry”
Saturday, 2:00-2:45pm in the Fairmont Crystal Room
950 Mason Street, San Francisco
Presentation: "The Naked Interface - Liberating Brain, Body, and Digital Interactions"
Saturday, 4:30-5:15pm in the Fairmont Hotel Fountain Room
950 Mason Street, San Francisco
*Please note that you must be registered for the Congress to attend the events above.
Jennifer Kilian, Creative Director, and Gabriel White, Principal Designer, will present.
Open to the public.
Thursday, 6:30-9:00pm at CNET Networks
235 Second Street, San Francisco
www.ixda.org
Thursday, 8:00-12:00am at frog design SF Studio
420 Bryant Street, San Francisco
RSVP required: frogdesignmind@frogdesign.com
frog design, inc. is one of the world’s leading strategic-creative consulting firms. By identifying emerging market opportunities and transforming ideas into compelling product and service experiences, frog helps Fortune 500 clients to evolve, expand, and envision their businesses. Founded in Germany in 1969, the company is headquartered in Palo Alto, California, with studios in Austin, TX; New York, NY; San Francisco, CA; San Jose, CA; Seattle, WA; Milan, Italy; Shanghai, China; and Stuttgart, Germany. With a cross-disciplinary team of more than 350 employees, frog offers a broad range of industry expertise, in fields such as consumer electronics, software, entertainment, finance, medical, retail, and fashion. Clients include Alltel, Disney, GE, HP, Logitech, Microsoft, MTV, Seagate, Yahoo! and others.
Sara Munday
PR Manager, frog design
Tel. +1 650.391.1484
Mob: +1 650.387.2061
sara.munday@frogdesign.com
