frogInsights™

A Different Approach

frog's design research methodologies and tools, refined over hundreds of projects, are:

• Disruptive — We look for challenging perspectives, understanding that powerful insights often come from unusual places.
• Strategically Integrated — Insights from real people produce inspired go-to-market strategies.
• Rapid — Research is rapidly deployed and improvisational by design, ensuring flexibility and efficiency.
• Intimate — We go beyond observation, seeking the internal provocations of actions.

What We Look For

• Personal Mythologies — How people interpret their world informs design relevant within cultural, tribal and personal contexts.
• What People Do, Not What They Say — Observation is far more reliable than self-reporting in surveys and focus groups.
• How People Feel — Products should inspire. Unspoken emotional needs are powerful motivators.
• What People Make — Artifacts and inventions reveal what people contemplate and find meaningful in their lives.

Where We Look

• The Entire User Experience — A product must be designed for relevance within personal, social and cultural contexts.
• Exaggerated Patterns — Intimately personal and quirky behaviors are areas ripe with insights.
• Outliers — Specialized recruitment techniques reveal people relevant to, but outside of, core audience demographics.
• Relationships and Interactions — Research seeks to uncover diverse relationships among people, products and environments.