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Leveraging real-time insights and optimizing processes with the People Data Centre

Creating Consumer Insights at Scale

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State-of-the-art analytics 

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Unilever’s data was being provided and analyzed by different suppliers, they wanted to pivot to in-house data infrastructure as a way of saving resources and generating additional value.

In-house data powerhouse

Challenge

Following an insights and market research phase, our approach was to start small with pilots in selected markets to demonstrate value, before expanding to multi-functions and multi-markets.

A collaborative drive

Solution

By collating data from multiple sources and leveraging a global data science capability, the PDC delivers unparalleled insights and is the heart of Unilever's consumer-centric digital revolution. 

Consumer-centric at heart

Outcome

Project highlights

Understanding wants and needs

The PDC was developed as a service to help brands within Unilever go to market using the three core categories of digital marketing, advanced analytics and technology. We achieved this with four supporting pillars:

Building the service pillars of the PDC 

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Unilever estimate they’re currently saving <a href="https://www.capgemini.com/gb-en/solutions/people-data-centre/" target="_blank">30 million euros a year</a>. This means the PDC is half the cost of traditional consumer intelligence—and delivers insights twice as fast.

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Exponential knowledge processing 

Transforming Pet Care with AI

Pioneering Mobility Solutions with Data Transformation

Bringing Logistics into the Digital Realm

Hellmann takes recruiting into the future with a metaverse recruiting event

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Moving the Metaverse

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The challenge for Hellmann was to create a unique recruitment experience able to attract the right IT talent, communicate the company's corporate culture as being built on next-level tech and to position the brand as a future-ready organization. By leveraging the metaverse as the destination for this experience, Hellmann was able to showcase their ambitions and appeal to talent looking to work at the forefront of innovation for logistics.

Rethinking Recruiting

Hellmann’s recruiting event in the metaverse consisted of three parts: a clear storyline guiding people through the experience, a virtual world to explore and the ability to openly interact with Hellmann employees. Collaborating across strategy, storytelling, design and programming, our collaborative insights and ideas translated into models, interfaces, interactions, user flows and experiences in only eight weeks.

Building Blocks

Hellmann’s metaverse world saw some truly inspiring moments by guests, employees, competitors, partners and talent. It received massive amounts of earned media and press around the event. Hellmann has continued to build and practice internal use of metaverse environments for further collaborative tasks and events.

New Horizons

Launching Recruiting into the Metaverse

Next: More Metaverse Moments

Transcending the Telco Op Model

Putting Atmospheric CO2 to Work

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Aircapture’s system sequesters CO2 from ambient air and puts it directly into commercial use

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Reinventing the carbon economy

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Clearing the air

We’re proud of our partnership with Aircapture and look forward to developing many more innovative solutions in the fight against climate change.

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Creating and scaling a circular carbon economy 

Build intelligent offerings, ecosystems and transformational solutions with frog.

Discover the New Connected World Offering

outline

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Using Data for Reliable Power Generation 

Breathing Life into Lumen

Bolstering Volvo Group’s data capabilities to provide customers with intelligent new offerings

Harnessing Data for Leaner and Greener Future of Mobility

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Volvo and frog put customers first

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Looking ahead, Volvo Group knew it had to find new ways to support its customers as they navigate the changing automotive and transportation landscape. Volvo Group set its sights on routing customer data into useful mobility solutions for their customers and serving them through a differentiated customer experience. Realizing the need for an intelligent products and services ecosystem, Volvo Group teamed up with frog, Capgemini and Microsoft to establish a world-leading data and analytics service.

Connecting Data and Customer

The multinational team set out to uplift Volvo Group’s data and analytics capabilities to obtain actionable insights to help Volvo customers unlock added value out of their mobility solutions. Enabled by its new data platform and capabilities, Volvo Group was able to create a new business model that would shift their customer relationships from ad-hoc problem-solving support to long-term business optimization partnerships. With the advisory model, Volvo customers gain access to an evolving ecosystem intended to provide them with enhanced support and recommendations aimed at improving their operations and user experience.

From Manufacturer to Advisor

Transforming from ad-hoc problem-solving support to long-term partnership and connected solutions provides Volvo Group's customer with value and peace of mind in their business optimization journeys. The beneficial customer outcomes include: • Savings through efficiency improvements in daily operations, e.g., fleet management, logistics and e-truck charging optimization • Reduction of CO2 emissions • Improvements in driver satisfaction At the same time, it advances Volvo’s servitization goals, helping them stay ahead of the curve by bringing a complete service offering to the market.

Value. Ease. Peace of mind.

Outcomes

Creating a data-driven customer experience 

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As a result of the initial pilots, Volvo has seen a + 40 pts increase in data reports take rate—from 35% to 75%.

A Better Customer Experience

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Decarbonizing Trucking with Hydrogen

Clothed in Chaos

Speculative design meets fashion for a climate-affected future

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The power of provocation as a creative tool 

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Our collaboration emerged from a shared sense of urgency to meet the climate crisis head on. We wanted to create speculative fashion designs that raised awareness and debate about the realities of a not-too-distant future. For this reason, we felt that the designs should explore a more dystopic future reality and begin to imagine how clothing could help us survive in that world. 

A problem shared 

The climate crisis is a vast topic, and to ensure messaging doesn't get lost in the noise, the right framing is crucial. The team decided to navigate the potential outcomes of the climate crisis according to the primary material elements: fire, air, earth and water—a familiar and instantly recognizable four-part structure. From there we created provocations and prompts to help us explore “what if?” scenarios, then used generative AI to expand into rough visions and first design impulses. 

Four is a magic number

From the initial low fidelity renders created by AI, through development and iterations, the team moved into making high fidelity renders and finally, clothing production. The resulting collection includes four looks that each respond to extreme conditions and scenarios related to the four elements. We exhibited the collection at Cannes Lions 2023, including a media showcase with insights into the creation process. 

Entering the material world

Designing the catwalk to end all catwalks 

The collaboration investigates how high-tech garments and wearables can be braided with progressive new mindsets.

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Taking a multi-dimensional view, frog’s collaboration with Machina looks at the climate crisis from four specific angles—and presents a unique response to each one.

The “Clothed in Chaos” looks

Extreme temperatures will make it harder to function, necessitating shielding measures to protect people.

Furious Heat and Hostility

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Violent storms become more frequent, unpredictable and intense, demanding greater protection from the elements.

Environmental Violence

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Disrupted access to quality food and fresh water displaces millions, creating nomadic societies on the “borderlands of civilization."

Borderlands of Civilization

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Melting ice creates high water in mega cities from Miami to Mumbai, creating hybrid water and land urban ecosystems.

Watery World Order

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We’re presented with the opportunity to weave deeper meaning into clothing design. It’s time to arrive at the place where the hard truths about climate science meet creativity. Check out the <a href="https://www.frog.co/designmind/designing-for-hazard-proof-living" target="_blank">Designing for Hazard-Proof Living</a> report to go deeper into the themes raised in this collaboration.

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The end of the world vs. the end of the month

Grounding the Made of Air Brand

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“Working with the frog team to bring Lumen to life has been an exceptional experience. Their passion towards building and creating new products is unparalleled. We were continuously impressed by their thinking process, creative, consumer-centric design and team work.”


Lumen is an innovative device that measures metabolism with a single breath, helping to personalize a user’s nutrition plan based on real-time physiology and long-term health goals. frog helped the Israeli start-up bring Lumen to life, developing the product and user experience that launches as a crowdfunding campaign in July 2018.

The founders of Lumen approached frog to articulate a UX concept to support their hypothesis for a fast and accessible method for gathering real-time metabolic data. After they arrived at a component architecture, frog refined product concepts while exploring a design language and volume layouts within a series of prototypes.


From Concept to Prototype

frog developed a User-Centered Framework and Design Research “Boot Camp” curriculum to aid the Lumen team in learning to systematically evaluate product concepts directly with target users. The insights generated by user research guided their selection of a final product concept  for Lumen.


A Venture Design Approach

frog refined Lumen into a premium luxury object, designing details like lit graphics to bring the analysis process to life and a magnetic chrome cap to protect the air inlet and communicate product quality. frog’s detail engineering supported the development of working prototypes that were used to test the Lumen experience with beta users.

Luxury in the Details

At the end of the Lumen program, frog delivered an appearance model with final materials, a mechanical prototype to test the product assembly and a set of mechanical construction and design guidelines to inform the supplier on how to realize the series of working prototypes.

Vision Delivered

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Lumen asks frog to design a beta metabolism measurement device to test the user experience vision

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